15 Famous Brands Using TikTok as Marketing Platforms, Tricks You need to Consider

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Famous Brands Using TikTok

Gealena – Famous Brands Using TikTok as Marketing Platforms. “Currently, there are many well-known brands that use TikTok as one of their marketing media”.

Have you ever thought about using TikTok in your marketing strategy? If not, then you should think again and start considering it. Because currently, Famous Brands Using TikTok as Marketing Platforms. How?

We know 2020 as the beginning of the Covid-19 pandemic, which is the year that started difficult times, starting from work from home, lockdown, feeling bored, and TikTok!

Many people flock to TikTok to keep up with trends and overcome their boredom. Not only that, but we also see brands that we never expected start flooding the “feed” of TikTok users.

This is what makes TikTok start to use various brands as their marketing platform.

Famous Brands Using TikTok as Marketing
picture, pixabay.com

Famous Brands Using TikTok as Marketing Platforms

TikTok is known to have a huge organic reach and can be redirected to business websites. Quoted from Wallaroomedia and Internet Influencer Marketing Hub, here are 27 well-known brands that use TikTok as a marketing platform.

RyanAir, Changing the Trend Into a Viral Moment

Who would have thought that an airline called Famous Brands Using TikTok as Marketing Platforms was in the midst of a pandemic? and aggressively advertise on TikTok? From here alone, we can conclude that actually this platform can be used by anyone regardless of who the user is.

An airline company called RyanAir created an account around May 2020 which grew to have a follower of over 139K and 2.4 million likes. If accumulated, the hashtag #ryanair reaches around 90.7 million views.

Their content generally talks about what’s trending and then links them to planes and behind the scene footage.

The reason why this airline is getting so much admiration is because of its ability to take advantage of trends.

They always try to be relevant so it makes users surprised how they can make something so funny, cool, and in accordance with the Z gen.

  • One of the most popular videos from the airline is when one of their planes advances towards the instructor. But they add to this video with the viral song “Walk” sung by Saucy Santana.

This video appeared on TikTok at the time and was able to attract 4.3 million users and 1.1 million likes.

  • Another popular video contains a clip of an airplane in the sky paired with a popular song on TikTok with text Memes.

What makes it funny is because this video has “text memes” and the added sound that strengthens why this content can go viral.

 

From these two examples we can draw conclusions:

Always keep an eye out for popular and trending “sounds” on TikTok.
Provide meme text which is a common language on TikTok to convey the message in question.

Due to its popularity, people have started asking who is holding the TikTok account of this company and providing support through comments.

Yahoo: Provides the Latest Political News for Gen Z

Not left out of trending as Famous Brands Using TikTok as Marketing Platforms. Yahoo started making videos on TikTok for the first time in March 2020 and since then they have been able to attract 52.9 million likes and possibly more.

They provide hot news such as politics in the United States, the latest inauguration of the President, and also provide an opportunity for their followers to interact with the company by provoking followers about their opinion on hot topics by utilizing “stitches and duets”.

To popularize Yahoo as one of the Famous Brands Using TikTok as Marketing Platforms. This Yahoo account on TikTok is always fronted by a journalist @juliamunslow. Because he appears frequently on TikTok, this journalist is considered the face of Yahoo News on TikTok. Not only Yahoo, other news portals such as @washingtonpost who put on Dave Jorgenson’s face also get the same nickname.

Here we can conclude that this method is effective enough to increase awareness because they are able to differentiate their content from other brands considering that Julia and Dave function as mascots.

This is one of their videos that has attracted 5.4 million views and 1.2 million likes. Julia talks about what Biden did on his second day after becoming President of America.

And from the comments column, it is clear that TikTok users are politically literate because they seem interested in political lectures on this platform.

Using TikTok to express political views looks popular in 2020; pandemic year, political heat, and protests.

We can also see that users here are very engaged and they are showing affiliation with certain political groups and standing up for what they believe. So it’s clear that TikTok can be a place for communities like this.

Little Moons, the Best Food Brand on TikTok

Not to be outdone, food products also took part as Famous Brands Using TikTok. In our country, we may rarely hear this brand. But who knows if this brand has grown so big. One thing that makes this brand famous is their latest TikTok trend and mochi ice cream which is viral around the world.

Even though Little Moons had appeared, it was seen that TikTok served it to users everywhere and forced them to leave the house looking for Little Moon products to prove what was happening on the internet hype.

This brand started appearing on TikTok in August 2020 with a follower of more than 63.7K followers with 932.2K likes. The content they bring is easy to trending like Ryanair’s by combining popular sounds with trends.

However, their content is more enjoyed by certain communities on TikTok who like to view food-type content.

Little Moons has two very popular videos that have managed to attract more than 3.6 million views and 251.9K likes. Both of them combined the viral sound with squishy mochi which later became popular on TikTok, prompting users to create similar content with their brand-themed video content packaged by ASMR.

This video was once popular among TikTok users and Little Moon is indeed good at taking advantage of this moment.

Not only that, but they have also successfully created two organic hashtags that include their brand #littlemoons (able to attract 26.5 million viewers and #littlemoonsmochi which attracts 23.9 million viewers.

So many users are interested in the mochi balls that they have to buy this product and review it on TikTok.

Hence, you will often see videos with reviews using this hashtag. Because of that, their sales skyrocketed to 700%.

Spikeball

For those of you who don’t know about Spikeball, they are a brand that offers a very fun game. And use TikTok as a promotional medium, and become one of the Famous Brands Using TikTok.

Spikeball has 300,000 followers on TikTok, more than 5 million likes, and more than 50 million views.

How did they grow so fast? It turns out that Spikeball takes advantage of trends, creates special content for the TikTok platform, and tries to get to know and interact with their audience.

Chipotle

Chipotle is a chain of fast-food restaurant businesses in the United States, United Kingdom, Canada, Germany, and France, specializing in tacos and burritos.

Chipotle recently used TikTok as one of its marketing channels. They have had very good developments on this platform.

Vession

Vessi is a Vancouver, Canada-based start-up that specializes in sneakers that are lightweight, breathable, and 100% waterproof.

They only started creating TikTok accounts in the middle of 2020 and quickly growing to close to 100,000 followers.

How did they grow so fast? Until becoming one of the Famous Brands Using TikTok. The Answer is Giveaways!

They use a unique giveaway strategy to generate User Generate Content, followers, and revenue.

Elf Cosmetics

Next up is Famous Brands Using TikTok is Elf Cosmetics has been doing something amazing on TikTok so far. Elf ordered a special song for the campaign on TikTok which took inspiration from the song “Ice Me Out” and changed it to “Eyes Lips Face” after the brand name acronym.

The Elf Cosmetics brand then teamed up with several influencers to start a campaign, and the results were staggering.

When this article was created, there were 7.2 billion views for all videos using the hashtag #eyeslipsface.

Guess

Guess’s TikTok account has only posted 90 videos so far, but they are off to a very good start. When this article was written, Guess’s TikTok account had 57 followers, and 159 thousand likes.

Guess became Famous Brands Using TikTok. So far Guess is the only well-known fashion brand on TikTok. This is a mistake for their competitors.

Guess teamed up with TikTok to run a challenge with the hashtag #InMyDenim.

So far, the campaign has generated 52.7 million views.

NBA

The NBA (National Basketball Association) is America’s professional basketball league. and become one of the Famous Brands Using TikTok.

NBA is one of TikTok’s early adopters who consistently post good and trendy content on the platform.

They have 12.4 million followers and 284.4 million likes at the time this article was created. The NBA posts pretty funny videos on TikTok.

The Washington Post

Who would have thought Famous Brands Using TikTok was such a huge news site, The Washington Post actually did a great job on TikTok. They often post funny and interesting videos.

HP (Hewlett-Packard)

HP is an American multinational information technology company headquartered in Palo Alto, California, that develops and provides a wide variety of hardware components, and related software and services to consumers, small and medium enterprises (SMEs), and large enterprises, including customers in the sector. government, health, and education.

As Famous Brands Using TikTok. When this article was written, the new TikTok HP account posted 6 videos on its profile, had 23 thousand followers and 99 thousand likes.

They did a great hashtag challenge this year called the #HPCoachellaDreamland challenge.

They asked some of the big TikTok influencers to help kick off the challenge. The biggest is OurFire, which has 5.3 million fans.

The video below is from OurFire. In all, the #HPCoachellaDreamland challenge video has been viewed more than 182 million times.

 

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Gymshark

Gymshark is a fitness clothing and accessories brand, manufacturer, and retailer headquartered in Solihull, United Kingdom.

They have quite a number of fans on TikTok, namely 2.4 million followers and 38.3 million likes. and listed as Famous Brands Using TikTok.

They post a great combination of exercise videos, memes about workouts, and inspiration.

Calvin Klein

Don’t want to be left behind as Famous Brands Using TikTok. Calvin Klein has been using TikTok for about a year. They have posted quite a number of interesting and unique videos on their TikTok account.

At the time of writing, Calvin Clein has 43.8 thousand followers and 97 thousand likes.

Famous Brands Using TikTok as Marketing
picture, pixabay.com

Levi’s

Levi Strauss & Co. is an American clothing company known worldwide for Levi’s denim jeans brand.

Levi’s is running a marketing campaign on TikTok using the “Shop Now” button option which allows consumers to make purchases via a link on TikTok.

One of the strategies of Famous Brands Using TikTok to increase sales. By using TikTok short videos made by influencers who work with Levi’s.

Crocs

Crocs, Inc. is an American company based in Niwot, Colorado that manufactures and markets foam sandals under the Crocs brand.

When this article was written, the TikTok Crocs account had 339 thousand followers and 1.8 million likes. Crocs have done something great on TikTok. Starting from the challenges, viral videos, to advertisements. And finally listed as Famous Brands Using TikTok.

They’ve made challenges in collaboration with Post Malone which are called #ThousandDollarCrocs challenges. So far the video with the hashtag has generated 3 billion views.

How want to use TikTok as a medium for promoting your services or products? Don’t miss it

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