Most Popular Smartwatch Brands
Gealena – Most Popular Smartwatch Brands. Apple once again dominated the global smartwatch market in the first quarter of 2021. This is known based on a report from the research firm Counterpoint that was published recently.
In its report, Counterpoint revealed that during this period, Apple managed to record a 50 percent growth in smartwatch shipments, year-on-year (YoY), thanks to demand for Apple Watch Series 6 models.
This helps Apple control a third or 33.5 percent of the global smartwatch market share to be precise. Following Apple, Huawei is in second place as the leader of the global smartwatch market share. Far adrift with Apple, Huawei only managed to capture an 8.4 percent market share in the first quarter of 2021.
This number decreased YoY, considering that in the same period Most Popular Smartwatch Brands in 2020 Huawei managed to control 10.1 percent of the global smartwatch market share. Meanwhile, Samsung had to settle for third place. Actually, in the first quarter of 2021, Samsung scored a shipment growth of 27 percent YoY. This was boosted by shipments of the Galaxy Watch 3 and Galaxy Watch Active series models.
Although shipments increased, on a YoY basis, Samsung’s smartwatch market share declined. In this period, Samsung only managed to take 8 percent of the market share. Even though in the same period in 2020, Samsung’s market share was 8.5 percent. Furthermore, the rulers of the global smartwatch market share in the fourth and fifth positions are occupied by Imoo and Fitbit. They respectively control 5.1 percent and 4.2 percent of the market share.
Percentage of global smartwatch market share in the first quarter of 2021. See Photo Percentage of global smartwatch market share in the first quarter of 2021. (Counterpoint Research) WatchOS dominance and future trend predictions Given Apple’s dominance, the WatchOS operating system used in the Apple Watch lineup also has a dominant user base as well.
This is because, nowadays, these major global smartwatch brands are developing their own operating systems. For example, Google with WearOS, Samsung with Tizen, Fitbit with FitbitOS, and so on.
Counterpoint reports that Google’s WearOS has also not shown significant success, because it is only used by four percent of the smartwatch market. One of the reasons is because WearOS is reportedly less competitive in terms of features, battery optimization, and chipset.
However, going forward, Counterpoint sees that the trend of using the operating system on this smartwatch will begin to change, as compiled from the Counterpoint Research website, Friday (28/5/2021).
This is reminiscent of the annual Google I/O 2021 event, Google has announced a collaboration with Samsung to create an operating system for wearables. The two companies will combine their two wearable device OS, namely Google’s Wear OS and Samsung’s Tizen, into a single platform aimed at wearable devices such as smartwatches. This combined platform is referred to as “Wear”. There is a possibility that the nickname is not final and can still change.
Wear is claimed to be able to shorten application start-up times up to 30 percent faster. The unified Wear platform will also make it easier for developers to develop applications for wearable devices.
Wear is planned to be released this year, including through the upcoming Galaxy smartwatch products from Samsung. This integrated operating system can later be used by other wearable vendors, not only products from Google and Samsung.
One manufacturer that will also use it is Fitbit. Neil Shah, VP of Counterpoint Research, said that this Google-Samsung collaboration is a good thing and can drive the improvement of the smartwatch experience.
This is a big step for Google to accelerate its ambitions in the wearable market. This partnership will also bring more power to the Wear platform and will attract more developers to build newer features for smartwatches.