What are a Public Relationship, 10 Best Complete Descriptions

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Public Relationship or Public Relations

GealenaPublic Relationship is an effort that is planned continuously on purpose, in order to build and maintain mutual understanding between the organization and its society.

What is meant by Public Relationship or Public Relations?

Public Relationship Definition

“Public Relationship is planned, persuasive communication design to influence the significant public.”

From the above definition, it can be interpreted that Public Relations is something that is planned in the form of persuasive communication designed to influence certain public segments. So the presence of Public relationships in a company or organization can use persuasive communication in some of its activities and for certain publics that are only targeted to receive messages from persuasive communication delivered by a company’s Public Relations.

A public Relationship is a management function that builds and maintains a good and beneficial relationship between an organization and the public that affects the success or failure of the organization. This definition places Public Relationship as a management function, which means that management in all organizations must pay attention to Public Relations.

public relationship
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This definition also identifies the formation and maintenance of mutually beneficial relations between organizations and the public as the moral and ethical basis of the Public Relations profession. At the same time, this definition puts forth the criteria for determining what is a Public Relationship and what is not a Public Relations.

Finally, this definition defines the concept of practice that is the subject. (Cutlip, Center and Broom, 2006)

From the definition quoted from the book Effective Public Relations, it can be concluded that Public Relationship is a management function that can build and maintain good relationships with external parties and internal parties of a company or organization it shelters.

In an organization, Public Relations is a part of a department that is responsible for listening to and accommodating all criticism, complaints, or suggestions from the public. Then in a good Public Relationship program is to develop policies and procedures that are in the desire of the community. Furthermore, the Public Relationship program is to take action to gain understanding, and recognition from the public needs to be informed about the existing reality.

Another definition according to Marston, followed by Kasali, states that:

“Public Relations is planned, persuasive communication designed to influence significant public” (Public Relationship is planning, communication design that is inviting or persuading to influence an important party)

The keywords above are planning, persuasive communication, and important public.

Another definition of public relations, taken from The British Institute of Public Relations in the book Management of Public Relations and Media Communications, reads:

“Public Relations activity is the management of communications between an organization and its publics”

Public Relationship activities are managing communication between organizations and the public.

“Public Relations practice is deliberate, planned and sustain the effort to establish and maintain mutual understanding between an organization and its publics”

Public Relationship practice is to think, plan and devote power to build and maintain mutual understanding between the organization and the public. It can be concluded from the definition or explanation of public relations above that as a Public Relations, it must be able to manage communication, and be able to present opinions and a series of plans for programs run by public relations.

As one of the responsibilities and also as public relations, it must be able to give trust to the public and maintain a harmonious relationship with the public.

Public Relationship Meaning

According to John E. Marton, the definition of communication and persuasiveness is as follows:

“Public Relations is planned, persuasive communication design to influence the significant public.” (Rosady Ruslan, 2012)

From the above definition, it can be interpreted that Public Relationship is something that is planned in the form of persuasive communication designed to influence certain public segments. So the presence of Public Relations in a company or organization can use persuasive communication in some of its activities and for certain publics that are only targeted to receive messages from persuasive communication delivered by the Public Relations of a company.

Public Relations is a management function that builds and maintains a good and beneficial relationship between an organization and the public that affects the success or failure of the organization, definition
This places Public Relations as a management function, which means that management in all organizations must pay attention to Public Relations.

This definition also identifies the formation and maintenance of mutually beneficial relationships between organizations and the public as the moral and ethical basis of the Public Relations profession. At the same time, this definition puts forth the criteria for determining what is Public Relations and what is not.

Finally, this definition defines the concept of practice that is the subject. (Cutlip, Center and Broom, 2006)

From the definitions quoted from the book Effective Public Relations, it can be concluded that public relations are a management function that can build and maintain good relationships with external parties and internal parties of a company or organization it shelters.

In an organization, Public Relations is a part of a department that is responsible for listening to and accommodating all criticisms, complaints, or suggestions from the public, then in a good, Public Relations program is developing policies and procedures that are in the wishes of the community, then in the Public program Relations is taking action to gain understanding, and recognition from the public needs to be informed about the existing reality.

Another definition according to Marston, followed by Kasali, states that:

Public Relationship is planned, persuasive communication designed to influence the significant public; (Public relations is planning, communication design that invites or persuades to influence an important party) “(Kasali, 2003)

The keywords above are planning, persuasive communication, and important public.

Another definition of public relations, taken from The British Institute of Public Relations in the book Management of Public Relations and Media Communications (Ruslan, 2012), reads:

“Public Relations activity is the management of communications between an organization and its publics”
Public relations activity is managing communication between the organization and its public.

“Public Relations practice is deliberate, planned and sustain the effort to establish and maintain mutual understanding between an organization and its publics”

Public relations practice is to think, plan and devote power to build and maintain mutual understanding between the organization and the public.

It can be concluded from the definition or description of public relations above that as public relations one must be able to manage communication and be able to present opinions and a series of plans for programs run by public relations as one of the responsibilities and also as public relations must be able to give confidence to the public. and maintaining a harmonious relationship with the public.

public relationship
picture, pixabay.com

Public Relationship Job Description

Public Relationship Duties

Public Relations duties are divided into five main tasks of daily public relations, namely:

Organize and be responsible for delivering information verbally, in writing, through images (visuals) to the public, so that the public has a correct understanding of the organization or company, its objectives, and activities carried out

Monitor, record, and evaluate responses and public or public opinion

Improve organizational image. For Public Relations, realizing a good image lies in:

How can an organization reflect an organization that is trusted, has strength, makes continuous development that is always open to control and evaluation?

It can be said that the image is a complex component description.

Social responsibility. Public Relationship is an instrument to be responsible for all groups entitled to this responsibility. Especially the public groups themselves, the internal public, and the press. It is important that all organizations are open and honest with all groups or publics that are connected and need information. An organization has an obligation to have a business for social services which must be the responsibility, “open door”.

Communication. Public Relations has a special form of communication, reciprocal communication, so communication knowledge becomes the capital. In its function, communication is central.

It can be concluded that the duties of public relations include being able to create good relationships, as a communicator, to evaluate the results of communication designs, and to achieve this, a public relations officer must perform a public relations task so that the function of the public relations is carried out properly.

Public Relationship in Marketing

Marketing Public Relationship (MPR) is part of the marketing strategy and overall corporate strategy as a liaison between the company and its consumers and the wider community through the delivery of information, programs, and convincing impressions, in an effort to show that the company and its products are in accordance with the needs, desires. , interests and interests of consumers.

Marketing public relations is the process of identifying, creating, and communicating value, as well as maintaining satisfying customer relationships to maximize company profits. The main purpose of marketing public relations is not selling (as in advertising activities), but rather to provide information, education, and efforts to increase understanding through increasing knowledge about a product/service/company. Marketing public relations is a concept that is higher and more complete than ordinary advertising because it will have a stronger impact and be remembered by consumers longer.

Marketing Public Relations is a planned activity and a continuous effort to be able to strengthen and develop goodwill (goodwill) and build mutual understanding between an organization and society. Marketing public relations is quite effective in building brand awareness (brand recognition) and brand knowledge (brand knowledge). This development also has the potential to enter and even support the marketing mix, particularly the promotional elements in this mix.

public relationship
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Public Relationship Strategy

Public relationship strategy is the optimal alternative chosen to be pursued in order to achieve the objectives of public relations within the framework of a public relations plan (public plan).

Public relationship strategies or better known as the PR mix according to experts are:

Publications (publications). The way in which public relationships disseminate information, ideas, and ideas to the public.

Event (event). Activities carried out by PR in the process of disseminating information to the public. For example PR campaigns, seminars, exhibitions, CSR, launching, and charity.

News (message or news). Information communicated to audiences that can be conveyed directly or indirectly. The information submitted aims to be accepted by the public and get a positive response from the public.

Corporate Identity (Company Image). The way the audience views the company on the business activities it carries out.

Community Involvement (relationship with audiences). Relationships that are built public relationships with audiences.

Lobbying and negotiation. Long-term and short-term plans made by public relationships in preparing the required budget.

Social Responsibility. Social responsibility in public relations activities shows that the company has a concern for society. The company plays a role in carrying out activities in order to improve the welfare of the surrounding community.

It can be concluded that a public relations strategy is a plan in steps to achieve public relations goals.

Public Relationship Professionals

Professional Ethics emphasis on human relationships with others who have the same profession. The goal, so there is good cooperation and alignment between one individual with another individual in the same profession. Ethics in Public Relations have the same goal as the ethics of the profession. Their ethics Public Relations No alignment is expected to lead to good cooperation between individuals within the scope of Public Relations and improve the professionalism of practitioners of Public Relationship. A professional in performing their duties and obligations are always closely related to the code of ethics (code of profession) and codes of conduct (code of conduct) as moral standards, benchmarks, or guidelines in carrying out the work and responsibilities of each in accordance with its function and role in the organization represents. In addition, a public relations professional must be able to work or to act through thorough consideration and correct. A professional can distinguish ethically which can be done and what can not be done according to the guidelines of the code of professional conduct that is carried by the person concerned

Public Relationship Meaning

Public Relationship or public relations, or often abbreviated as PR is the practice of managing the dissemination of information between individuals or organizations and the community. Public relations can include an organization or an individual.

The goal of public relations by a company is often to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communications.

As a profession, a PR person is responsible for providing information, educating, convincing, gaining sympathy, and generating public interest in something or making people understand and accept a situation.

Professional public relations present the face of an organization or individual, usually to articulate official goals and views on relevant issues, especially to the media. Public relations contributes to the perceived ways the organization influences the media and maintains relationships with stakeholders.

According to Dr. Jacquie L’Etang of Queen Margaret University, professional public relations can be seen as a “discourse worker who specializes in communicating and presenting arguments and using rhetorical strategies to achieve managerial goals.”

Within each discipline, typical activities include publicity events, speaking opportunities, press releases, newspapers, blogs, social media, print media, and outdoor communication for members of the press. Video and audio news releases (VNRs and ANRs) are often produced and distributed to TV parties in the hope that they will be used as regular programming content.

Building and managing relationships with people who influence an organization or individual audiences have a central role in conducting public relations. After public relations practitioners have worked in the field, they compile a list of relationships that are an asset, especially for those in relations with the media.

Public relations is different from advertising. Webster’s New Collegiate Dictionary defines public relations as “an effort to encourage people to have goodwill towards a person, company or institution”. “Public relations is a planned effort to influence opinion through socially responsible and acceptable performance, based on mutually satisfying two-way communication.” Public relations can be used to build relationships with employees, customers, investors, voters, or the general public. The public is seen as the link between the company and the media.

Public relations can also be defined as the practice of managing communication between an organization and its public.

Public Relationship Skills

A staff or public relations practitioner (PR) or Public Relationship (PR Practitioner) is a professional.

Like doctors, lawyers, and journalists, public relations practitioners (must) have certain skills and adhere to the professional code of ethics.

What skills or skills should a PR practitioner or Public Relations staff have?

The main skills that must be possessed by Public Relations are communication skills, both oral communication, written communication, personal communication, media communication, and visual communication.

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In the internet era, PR has entered the online PR practice. So, public relations are also required to control the internet, online media, websites, and social media or internet association with netizens.

  • PR Skills
  • Online Public Relations Skills

Public Relations Officer Job Description

The profession as a PR or public relations professional is responsible for providing information, educating, convincing, gaining sympathy, and arousing public interest in something or making people understand and accept a situation.

Public relations officers use a variety of media to build and maintain good relationships between the hiring organization and clients through planned publicity campaigns and PR activities.

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Duties summary of public relations officer job description:

  • Main Duties of Public Relations / Public Relations
  • Responsibilities of Public Relations / PR
  • Several agencies that use public relations services
  • Qualifications and education required as a public relations officer / PR
  • The skills and abilities a public relations officer / PR officer must have
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